Rebirth of an industry: The 1960s and 1970sThe Oregon wine industry started to rebuild in the 1960s. Hillcrest Vineyard, established by UC Davis graduate Richard Sommer, opened near Roseburg in 1961 (in what is now the Umpqua Valley AVA), with the first vintage appearing for sale in 1968. Also in the 1960s, several winemakers started planting Pinot noir grapes in the Willamette Valley, including David Lett and Charles Coury. In 1966, Lett planted a Vineyard in the hills outside of Dundee.
David Lett of Eyrie VineyardsBy 1970, the state had five bonded wineries, with 35 acres in production. Many out-of-state winemakers, the bulk of them from California, begain migrating to the state, including Dick Erath, Dick and Nancy Ponzi, Susan and Bill Sokol-Blosser, David and Ginny Adelsheim, Pat and Joe Campbell, Jerry and Ann Preston, and Myron Redford. In 1973, Oregon passed its landmark land-use law, which imposed strict separation between agricultural and urban uses of land via such mechanism as the Urban Growth Boundary and Exclusive Farm Use Zones. This prevented many hillsides, deemed inappropriate for other crops which are easier to grow on flat fields, from being converted to housing. Also in the 1970s, the winemakers of the region began to organize to promote their vintages. In 1977, the first coffee table book about Northwest wines, entitled Winemakers of the Pacific Northwest, was printed; the following year, a joint marketing brochure entitled "Discover Oregon Wines" was published.
But it was events of 1979 that put the Oregon wine industry on the map. Eyrie Vineyards' 1975 South Block Pinot Noir placed in the top 10 at the Gault-Millau French Wine Olympiades, and was rated the top Pinot Noir, one of several non-European vintages to outplace French wines in the competition. Not only did the competition establish Oregon as a region capable of producing top-quality wines, it also established that premium winemaking was not the exclusive province of Europe, France in particular. French winemaker Robert Drouhin arranged for a rematch, pitting the Eyrie pinot noir against a group of French wines considered to be finer than those in the Wine Olympics. The winner was Joseph Drouhin's Grand cru 1959 Chambolle-Musigny; the Eyrie came in a very close second.
Global recognition: The 1980sOregon winemakers continued to win awards in the 1980s. In 1980, there thirty-four bonded Oregon wineries, and 115 growers with 1100 acres planted. The 1980 vintage was greatly affected by the 1980 eruption of Mount St. Helens, and two wines from that vintage won gold medals in the 1982 International Wine Competition in London. Ponzi Vineyards of Beaverton was favorably covered by the New York Times in 1981. In 1984, noted wine critic Robert M. Parker, Jr. visited Oregon and was highly impressed with the pinots he encountered. Oregon pinots won further acclaim in the 1985 Burgundy Challenge, wherein wine experts could not distinguish between Oregon and Burgundy pinot noirs in a blind taste test; in the rankings, the Oregon wines were rated ahead of the Burgundy entrants. Also in 1985, the Oregon wine industry received its first mention in Wine Spectator.
The 1980s also saw continued efforts at marketing the Oregon wine industry. The Oregon Wine Advisory Board was established in 1983, and in 1984 the Willamette Valley and Umpqua Valley AVAs were established. In 1986, the International Pinot Noir Celebration was started at Linfield College in McMinnville, and in 1989, Willamette Valley Vineyards became the first publicly traded winery in the state.
Greater ties between Oregon and Burgundy were established in the 1980s. Close ties were forged between horticulturalists at Oregon State University and notable French wine cultivation experts, such as Raymond Bernard at ONIVINS; this relationship gave Oregon vintners access to clones that California growers were not able to acquire. In 1987, the Drouhin family of Burgundy, one of France's highly regarded winemaking families, purchased 100 acres in the North Willamette Vlley in 1987, founding the Domaine Drouhin Oregon winery. In 1988, then-governor Neil Goldschmidt made an official visit to Burgundy.
Modern Oregon wine industry: 1990s and beyondBy 1990, there were 70 bonded Oregon wineries and 320 growers, with 5,682 vineyard acres planted. The Oregon wine industry received a stern challenge from nature, when the Phylloxera root louse was discovered in Oregon. This necessated the use of Phylloxera-resistant rootstocks, many vineyards took this as an opportunity to select different varieties of grapes more suited to their particular location. The Rogue Valley AVA was established; three years later, the Oregon Wine Marketing Coalition was founded. In 1995, the Oregon Legislature enacted several new laws which were beneficial to winemakers. Direct in-state wine shipments from wineries to customers were legalized, allowing Oregon winemakers to partially bypass wine wholesalers. In-store wine tasting was also legalized, as were certain off-site special events hosted by wineries. Oregon State University established a professorship in fermentation science. In 1998, the wine industry contributed USD $120 million to the Oregon economy. A further legal change occurred in 1999, when legislation (HB 3429) was passed allowing multiple linery licensees on a single premise. This led to new winemaking arrangements, such as the Carlton Winemakers Studio.
In 2000, the number of winemakers in Oregon had increased to 135 wineries and 500 growers, with 10,500 vineyard acres planted. The 21st century has seen an emphasis on "green" wine production in Oregon. Low Input Viticulture and Enology, Inc., an Oregon non-profit, certifies wineries for meeting certain environmental standards; over 60 vineyards are now so certified. In 2002, Oregon became a leader in green winemaking with the Sokol-Blossor winery and the Carlton Winemakers Studio being LEED-certified by the U.S. Green Building Council.
The Applegate Valley AVA was established in 2001; in 2003 the Oregon Wine Advisory Board (under the state Department of Agriculture) was replaced with the Oregon Wine Board, an independent state agency; that year the number of wineries reached 220, with 13,400 acres under cultivation. the next year, the Columbia Gorge AVA became established, as a winemaking industry rose in the Hood River valley (and in valleys across the Columbia in Washington State) AVAs were also established in McMinnville, Yamhill-Carlton, and in the Dundee area. By 2005, there were 314 wineries and 519 vineyards in operation in Oregon.
